We began the first phase of the web project by proposing a completely new site structure, reflecting the realigned product offering. We also simplified navigation and captured the dynamic essence of the Ascari brand through intensive use of both imagery and video. DNA story-boarded and scheduled photo and video shoots. I team was sent on location in Spain to shoot over a 3 day period. Capturing and editing of the footage was done in-house against a specifically recorded soundtrack to complete this promotional video which can be seen on the official Ascari Race Resort website: www.ascari.net Find out more on http
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